Daily Archives: May 23, 2015

Blog

Choosing the Right DMP – Part Three of Three

Yesterday’s post focused on analyzing and actioning data and audiences. Today we’ll discuss the need for available analytics and ...
Blog

Choosing the Right DMP – Part Two of Three

In yesterday’s post we provided some topics and questions to help you consider DMP alternatives as regards their ability to ...
Blog

Mobile: $1Trillion in Retail Purchase Influence, Says Deloitte Digital

Most of us are aware that digital’s influence on offline retail purchases is strong, and getting stronger. How ...
Blog

Choosing the Right DMP – Part One of Three

So you’ve decided you need a DMP. Congratulations on making a really smart decision – to put data ...
Blog

So What’s a Mobile DMP? We’re Glad You Asked

It’s Time to Think Mobile-First The terms “mobile DMP” and “mobile-first DMP” are being used in digital with ...
Blog

mCommerce Conversion Rates Catching up to PC eCommerce There’s some really interesting data available today in an article ...
Blog

As Retailers Embrace Programmatic, Harnessing ALL First Party Data Grows ...

An interesting article on eMarketer today outlines how retailers are increasing their investments in programmatic media as a means of ...
Blog

Planning for Today – and Tomorrow – in Your Customer ...

The pace of change in digital marketing is staggering. Which gives marketers a serious challenge in that they ...
Blog

It’s YOUR Mobile Data! How to Take Control of It ...

We’ve discussed the issues. These are challenges facing many companies active in the mobile space but whom have ...
Blog

mCommerce in the Mall

There’s an interesting piece this week from Mobile Marketing Daily about how mobile apps are figuring into the new in-person ...
Blog

It’s YOUR Mobile Data! How to Take Control of It ...

The essence of good marketing is being customer-focused. Our field is all about understanding consumer needs and aligning ...
Blog

Forrester: mCommerce to Reach 10% of Total eCommerce in the ...

Over at MediaPost today, there’s a nice rundown of a new Forrester report outlining ecommerce and mcommerce trends in the ...
Blog

Android Dominates in Smartphones and Tablets in LATAM

For some time Android has been the dominant operating system in Latin America for smartphones, likely in part ...
Blog

Millennials Relying on Phones for Auto Shopping

From Edmunds.com comes this fascinating infographic about how Millennials use their phones for shopping. A little factoid to whet your ...
Blog

In-Store Mobile Shopping Data

We’ve all seen it and done it. Using our mobile phones at retail to compare models, prices, get ...
Blog

eMarketer’s Mobile Content and Activities Roundup Now Available

Periodically the eMarketer team publishes a “roundup” document summarizing a great deal of research on a particular topic, ...
Blog

Who’s Using App Data to Power All of Their Marketing?

Most of us know that time in apps now represents more than 50% of US connected time, and ...
Blog

Generations and Mobile

Everybody loves an infographic…and Adweek published an interesting one this week, using data from a recent Millward Brown Digital survey ...
Blog

Brazil Mobile Ad Spending Continues to Climb Rapidly

Brazil is one of the fastest growing mobile and digital markets in the world, and this new article from eMarketer ...
Blog

Mobile and Mobile App Research from Criteo and Millennia

We want to direct your attention to a couple of extensive pieces of research and analysis that you ...
Blog

eMarketer’s Retail Lessons from Holiday Season 2014

A big portion of Apsalar’s business is in supporting companies active in mcommerce – specifically in the retail, ...
Blog

Welcome Raj Kandasamy & Jim Nichols to the Apsalar Management ...

Apsalar’s delighted to announce the appointment of Raj Kandasamy as VP of Engineering and Jim Nichols as VP ...