Choosing the Right DMP – Part Three of Three
Yesterday’s post focused on analyzing and actioning data and audiences. Today we’ll discuss the need for available analytics and ...
Choosing the Right DMP – Part Two of Three
In yesterday’s post we provided some topics and questions to help you consider DMP alternatives as regards their ability to ...
Mobile: $1Trillion in Retail Purchase Influence, Says Deloitte Digital
Most of us are aware that digital’s influence on offline retail purchases is strong, and getting stronger. How ...
Choosing the Right DMP – Part One of Three
So you’ve decided you need a DMP. Congratulations on making a really smart decision – to put data ...
So What’s a Mobile DMP? We’re Glad You Asked
It’s Time to Think Mobile-First The terms “mobile DMP” and “mobile-first DMP” are being used in digital with ...
As Retailers Embrace Programmatic, Harnessing ALL First Party Data Grows ...
An interesting article on eMarketer today outlines how retailers are increasing their investments in programmatic media as a means of ...
Planning for Today – and Tomorrow – in Your Customer ...
The pace of change in digital marketing is staggering. Which gives marketers a serious challenge in that they ...
It’s YOUR Mobile Data! How to Take Control of It ...
We’ve discussed the issues. These are challenges facing many companies active in the mobile space but whom have ...
mCommerce in the Mall
There’s an interesting piece this week from Mobile Marketing Daily about how mobile apps are figuring into the new in-person ...
It’s YOUR Mobile Data! How to Take Control of It ...
The essence of good marketing is being customer-focused. Our field is all about understanding consumer needs and aligning ...
Forrester: mCommerce to Reach 10% of Total eCommerce in the ...
Over at MediaPost today, there’s a nice rundown of a new Forrester report outlining ecommerce and mcommerce trends in the ...
Android Dominates in Smartphones and Tablets in LATAM
For some time Android has been the dominant operating system in Latin America for smartphones, likely in part ...
Millennials Relying on Phones for Auto Shopping
From Edmunds.com comes this fascinating infographic about how Millennials use their phones for shopping. A little factoid to whet your ...
In-Store Mobile Shopping Data
We’ve all seen it and done it. Using our mobile phones at retail to compare models, prices, get ...
eMarketer’s Mobile Content and Activities Roundup Now Available
Periodically the eMarketer team publishes a “roundup” document summarizing a great deal of research on a particular topic, ...
Who’s Using App Data to Power All of Their Marketing?
Most of us know that time in apps now represents more than 50% of US connected time, and ...
Generations and Mobile
Everybody loves an infographic…and Adweek published an interesting one this week, using data from a recent Millward Brown Digital survey ...
Brazil Mobile Ad Spending Continues to Climb Rapidly
Brazil is one of the fastest growing mobile and digital markets in the world, and this new article from eMarketer ...
Mobile and Mobile App Research from Criteo and Millennia
We want to direct your attention to a couple of extensive pieces of research and analysis that you ...
eMarketer’s Retail Lessons from Holiday Season 2014
A big portion of Apsalar’s business is in supporting companies active in mcommerce – specifically in the retail, ...
Welcome Raj Kandasamy & Jim Nichols to the Apsalar Management ...
Apsalar’s delighted to announce the appointment of Raj Kandasamy as VP of Engineering and Jim Nichols as VP ...