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Are There Really Obama Ads in Video Games?


This post on GigaOm provided the following screen shot (from another blog called Game Politics), and posited that it is possible that the Obama campaign is indeed advertising in video games, in this case Burnout Paradise.

If true (it could be a faked screen) it is a truly remarkable development, and I for one am proud that a teeny tiny fraction of my $4,600 to the campaign went for this. I love this as a way of reaching young men in their element.

The ESRB rating is 10+ which seems plausible – if it were a mature game I would now it was a hoax. According to Wikipedia, ESRB 10+ rating means:

E10+ — Everyone 10+: Contains content that is considered unsuitable for children under 10 years of age. Titles in this category may contain more cartoon, fantasy or mild violence, mild language, animated blood and/or minimal suggestive themes. The ESRB introduced the E10+ rating on March 2, 2005; Donkey Kong Jungle Beat being the first game to receive this rating. Examples for E10+ games are Madagascar, Lego Star Wars II: The Original Trilogy, Mario Strikers Charged, and The Legend of Spyro Trilogy.

In other words, less controversial content than a Law and Order episode. The title is also a more than 500,000 seller, so real time ad insertion is very likely as well.

Thanks for reading, and don’t forget to write.

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