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5 Best Practices To Boost Retail Mobile Sales ROI

These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic ...
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Four Things Every Marketer Needs To Know About Mobile

Thanks to for publishing this article first. Many brands are still struggling to make the most of engaging people on ...
Articles

Top 5 takeaways from clever video campaigns

Video is one of the fastest growing channels in digital, and many believe it is the keystone to successful branding ...
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The new mantra of mobile app marketing

When the app industry began, and for many years after, many marketers were obsessed with one thing: install counts. The ...
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Who’s winning the election on social media?

Hardly a day goes by when a Trump tweet doesn’t reach millions and define one of the stories on the ...
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7 ways retailers are boosting their mobile-based sales

People are definitely shopping a lot with smartphones. But buying? Not so much, at least not today. According to comScore’s ...
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5 of the most intriguing new ad formats

As consumer behavior continues to evolve, brands are constantly seeking new ways to deliver compelling messages across different screens. The ...
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Your collaborative economy cheat sheet

Its leading companies — Airbnb, Uber, Lyft, Instacart — have become household names. But what defines a collaborative economy business, ...
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5 forces that are transforming travel marketing

p>A long time ago, travel was a fairly sleepy industry. Then came the digital and the massive social and cultural ...
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7 trends that will reshape retail marketing in 2016

Retail is undergoing explosive change. We’ve all seen the articles about how digital affected holiday sales. But these changes are ...
Articles

You know you are a marketer if…

Marketing is a unique field, and while many of us work in extremely disparate industries, we do share some common ...
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4 campaigns that should have failed but didn’t

In advertising, there are certain “rules of the road.” Brands that break those rules must do so at their own ...
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The new rules of brand app marketing

Games are a driving force in the fast-growing app industry. But there are now tens of thousands of “brand apps,” ...
Articles

The 7 essentials of a successful agency pitch

Many thousands of years ago, when mastodons walked the earth and I started in the ad biz, winning clients was ...
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5 ways mobile has changed retail forever

Smartphones are transforming so many aspects of marketing. Brick and mortar retail is no exception. Many retailers started taking mobile ...
Blog

Mobile App Measurement is Changing for the better.

When it comes to mobile app measurement, the times they are a changin’. And that’s an excellent thing, if you ...
Articles

5 ways to win over a traditional marketing executive

We all sell for a living, and one of the toughest challenges can be getting a traditional marketer to approve ...
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Walking the Mobile-First Walk

Everyone talks about being mobile-first these days, but what does (or should) that actually mean? How do you ensure that ...
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Apsalar Introduces Apsalar Audiences for Facebook

This important new Apsalar service enables marketers to identify segments of app users and use them as Facebook Custom Audiences ...
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A Primer on Android Advertising ID

Since yesterday’s post, an introduction to IDFA, generated so much interest, we’ll continue the education theme this week by providing an ...
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All About IDFA

One of the most common questions we’re asked at Apsalar is to explain IDFA, the advertising ID in iOS (iPhone) phones. Given ...
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First-(Party) Things First

Today’s eMarketer article on data shows that marketers are increasingly convinced of the importance and efficacy of first-party data as a driver ...
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The Many Strengths of Mobile CRM

Marketers have always loved the strategic promise of CRM – the idea that we can actively manage our relationship with each ...
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Joy, Pain and Everything In Between

It’s been a week of incredible joy, terrible pain, and astounding surprises. There’s this: I am 51. Knowing how far ...
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9 m-commerce apps you need to see

It used to be that gaming was the.. err… name of the game in the mobile app business. However, while ...
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What’s So Compelling About Mobile Marketing Automation

Mobile marketing automation is becoming increasingly popular around the world. For those that are a little less familiar, you probably ...
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Nine MCommerce Apps That Are Definitely Worth a Look!

It used to be that gaming was the.. err… name of the game in the mobile app business. However, while ...
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So What is First-Party Data Anyway?

We just posted some educational content on the Apsalar site, and one of the most popular downloads is about understanding the ...
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Mobile Programmatic Needs Mobile Data for Targeting

MediaPost published an intriguing piece on the incredibly rapid growth of Mobile programmatic media spending. Given that Mobile media is often more expensive than media ...
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What all those media buying model abbreviations mean

There are a remarkable range of ways to buy mobile digital media these days, and each one has a set ...
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A Quick and Dirty Explanation of Mobile App Retargeting

Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This ...
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New Presentation on the Cross-Device Consumer

We’ve put together great data from the most authoritative sources in the industry for this one. If you are looking ...
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My Wonderful Experience with Elance Designer Emagegraphic

Digital has had transformative effects upon my professional life, and its global reach has helped me capitalize on amazing resources ...
Articles

The Four Steps to Uniting PC and Mobile Customer Data

More and more brands are convinced that they must take ownership of their customer data. The burgeoning DMP business is ...
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Choosing the Right DMP – Part Three of Three

Yesterday’s post focused on analyzing and actioning data and audiences. Today we’ll discuss the need for available analytics and account service, ...
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Choosing the Right DMP – Part Two of Three

In yesterday’s post we provided some topics and questions to help you consider DMP alternatives as regards their ability to collect and ...
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Mobile: $1Trillion in Retail Purchase Influence, Says Deloitte Digital

Most of us are aware that digital’s influence on offline retail purchases is strong, and getting stronger. How strong? Well, ...
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Choosing the Right DMP – Part One of Three

So you’ve decided you need a DMP. Congratulations on making a really smart decision – to put data and customers ...
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So What’s a Mobile DMP? We’re Glad You Asked

It’s Time to Think Mobile-First The terms “mobile DMP” and “mobile-first DMP” are being used in digital with increasing frequency. ...
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mCommerce Conversion Rates Catching up to PC eCommerce There’s some really interesting data available today in an article on eMarketer ...
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As Retailers Embrace Programmatic, Harnessing ALL First Party Data Grows ...

An interesting article on eMarketer today outlines how retailers are increasing their investments in programmatic media as a means of connecting with ...
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Planning for Today – and Tomorrow – in Your Customer ...

The pace of change in digital marketing is staggering. Which gives marketers a serious challenge in that they must create ...
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It’s YOUR Mobile Data! How to Take Control of It ...

We’ve discussed the issues. These are challenges facing many companies active in the mobile space but whom have not yet ...
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mCommerce in the Mall

There’s an interesting piece this week from Mobile Marketing Daily about how mobile apps are figuring into the new in-person shopping experience ...
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It’s YOUR Mobile Data! How to Take Control of It ...

The essence of good marketing is being customer-focused. Our field is all about understanding consumer needs and aligning products and ...
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Forrester: mCommerce to Reach 10% of Total eCommerce in the ...

Over at MediaPost today, there’s a nice rundown of a new Forrester report outlining ecommerce and mcommerce trends in the US. According ...
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Android Dominates in Smartphones and Tablets in LATAM

For some time Android has been the dominant operating system in Latin America for smartphones, likely in part because of ...
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Millennials Relying on Phones for Auto Shopping

From Edmunds.com comes this fascinating infographic about how Millennials use their phones for shopping. A little factoid to whet your appetite: 80% ...
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In-Store Mobile Shopping Data

We’ve all seen it and done it. Using our mobile phones at retail to compare models, prices, get product ratings, ...
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eMarketer’s Mobile Content and Activities Roundup Now Available

Periodically the eMarketer team publishes a “roundup” document summarizing a great deal of research on a particular topic, and this US ...
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Who’s Using App Data to Power All of Their Marketing?

Most of us know that time in apps now represents more than 50% of US connected time, and the figures ...
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Generations and Mobile

Everybody loves an infographic…and Adweek published an interesting one this week, using data from a recent Millward Brown Digital survey of more ...
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Brazil Mobile Ad Spending Continues to Climb Rapidly

Brazil is one of the fastest growing mobile and digital markets in the world, and this new article from eMarketer provides some ...
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Mobile and Mobile App Research from Criteo and Millennia

We want to direct your attention to a couple of extensive pieces of research and analysis that you may find ...
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eMarketer’s Retail Lessons from Holiday Season 2014

A big portion of Apsalar’s business is in supporting companies active in mcommerce – specifically in the retail, etail, travel ...
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Welcome Raj Kandasamy & Jim Nichols to the Apsalar Management ...

Apsalar’s delighted to announce the appointment of Raj Kandasamy as VP of Engineering and Jim Nichols as VP of Marketing. ...
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Location Based Mobile: Location Location Location! What Makes Sense for ...

Conversant Mobile GM Kurt Hawks provided an important reminder that consumer insight and not location should be at the center ...
Articles

7 ways consumers are inspiring retailers to change

We all know the old saying, “the customer is always right.” When the retail and service industries originated and popularized ...
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Travel and Affiliate Marketing

My friends at CJ Affiliate have just released a new benchmarking study for the travel industry, and many of the ...
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Would You Like to Get Better Results From Cross Device?

The typical consumer now uses just over three different devices to access the web. Given that, cross-device capabilities are critical ...
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Perspectives and Swear Jars

Buzzword Bingo can be a rather frustrating thing for marketers trying to master every essential aspect of digital. Because personalization ...
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New Conversant Whitepaper on Cross-Device

One of the reasons why I so appreciate working at Conversant is the company’s commitment to providing valuable, non-selly content ...
Articles

Cross-Device 1-2-3! Important Ways to Improve Cross-Device Campaign Results

ith the average consumer now using just over three different devices to access the web, cross-device capabilities are critical to ...
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Improve Your Next Cross-Device Campaign by Following These Three Tips

Kurt Hawks, GM of Mobile for Conversant, penned a post that appeared today on MediaPost, offering three tips to driving ...
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Mobile Travel Sites ~ Challenges and Opportunities

Laurie Sullivan at MediaPost delivered a great post this week about the state of mobile travel sites. Her analysis revealed ...
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Focus on the Person, Not the Device

My coleague Kurt Hawks did a great post for AdExchanger today. The focus is on the need to put person-first ...
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Chad Brooks at Busines News Daily published a short critique of the latest Conversant whitepaper, 7 Myths Senior Marketers Need ...
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Congratulations to the CJ Affiliate by Conversant team!

Once again, Internet Retailer has reported that CJ Affiliate is the most highly regarded affiliate network in the business. Heartfelt ...
Blog

The 6 Sides of Every Customer

Are we all hexagons under the skin? No, I am not talking about some sort of new geometric philosophy. Nor ...
Articles

8 Ways Digital Retail Marketing is Changing

Retail is using its rich consumer insight and data — and some of the newest creative engagement tools — to ...
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Nice eMarketer feature on a recent Conversant study

eMarketer highlighted a few of the findings of our latest research opus- How the Media Buying Process Really Works. Check ...
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The Cross-Device Manifesto – New Conversant Presentation Available

Our Mobile General Manager Kurt Hawks delivered a great presentation on cross-device marketing this week at the Direct Marketing Association ...
Articles

How to get 5400 Media Buyers to Answer the Phone…And ...

The case study below is a synopsis of the presentation I delivered during the iMedia Agency Summit. It’s getting tougher ...
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New Research Studies from Conversant Media

Conversant Media has released three new studies about digital marketing and advertising that are worth a look. 1. First, What’s ...
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Is “mani-pedi” selling dead?

When buyers get 15 rep calls and 25 emails per day, there’s no way they can spend time with everyone ...
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A little Friday Levity

http://www.honestslogans.com http://consumerist.com/2013/10/24/11-company-slogans-that-say-what-we-know-to-be-the-real-truth/
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Great post by John Conley of Dotomi on the power ...

Find it here: 3 Steps for Using Big Data to Drive Faster Marketing Growth
Articles

The Simple Rules of Cross-Device Marketing

Every year we have a white-hot topic in digital marketing. This year it’s cross-device marketing. And apparently it’s not just ...
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Tag Management 101

Have an interest in tag management? Check out the new section on the MasterTMS.com website: http://www.mastertms.com/tag-management-101. Lots of great info.
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Don’t Miss This Data Driven Marketing and Tag Management Webinar!

We’ve got an exciting webinar on the way at Mediaplex. Join us on April 18 at 1PM Eastern for a ...
Articles

7 more bad habits that are ruining your career

A little while ago, I wrote a piece about seven bad habits that limit the career opportunities of marketers. The ...
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10 Short Quotations that Sum Up the Year in Digital ...

A lot happened in digital this year, but sometimes just a few sentences can explain a lot. What follows are ...
Articles

DR Marketers School Brand Marketers on How to Do a ...

The conventional way of viewing marketing is that there are brand marketers and direct response marketers with very different tasks ...
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Friendly Advice and Support for Agencies After the iMedia Agency ...

Yesterday in Phoenix a panel of industry pioneers discussed the ideas and attitudes that helped them create this wonderful, exciting, ...
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8 viral campaigns that broke the rules and still crushed ...

A lot of people have opinions about viral marketing and “what works.” Over the years a set of accepted beliefs ...
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9 Infographics marketers need to see

We all love infographics and the way they make information more clear, entertaining, and telegraphic. Here are nine such illustrations ...
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DIGITAL MARKETING NEWS FOR !!-5-2012

MAJOR COMPANIES Apple ousts retail head after just 6 months Everson touts FBX All about the FB invalid clicks case ...
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DIGITAL MARKETING NEWS FOR 11/2/2012

MAJOR COMPANIES Amazon launches multiplatform game LinkedIn revs up 81%! Groupon stock below $4 Oprah thumbs ups MSFT Surface START ...
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DIGITAL MARKETING NEWS FOR 10312012

MAJOR COMPANIES FB Stock drops 4% amid employee share sell-off Wall Street loves LinkedIn Review of the MSFT Surface Win ...
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DIGITAL MARKETING NEWS FOR 10-30-2012

MAJOR COMPANIES BIG leadership changes at Apple Google signs Warner to Google Play Google debuts new tablets and phone STARTUPS ...
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DIGITAL MARKETING NEWS FOR 10-29-2012

MAJOR COMPANIES Google cuts price of Nexus 7 to $199 First FB lockup expires Retailers ramp up WIN 8 marketing ...
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DIGITAL MARKETING NEWS FOR 10262012

MAJOR COMPANIES Microsoft Surface debuts Apple misses earnings Samsung ships twice as many phones as Apple in Q3 Bing launches ...
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DIGITAL MARKETING NEWS FOR 10-25-2012

MAJOR COMPANIES Q3 loss at Zynga. Company puts hopes on real money gaming Yahoo homepage redesign in the works STARTUP ...
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DIGITAL MARKETING NEWS FOR 10-23-2012

MAJOR COMPANIES iPad Mini debuts today Y! revenue up 11% Earnings call boosts Y! stock            Analysts adjust expectations for FB ...
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DIGITAL MARKETING NEWS FOR 10-19-2012

MAJOR COMPANIES GOOG drops 8% as earnings disappoint Interesting review of WIN 8 AOL launches cool web based email app ...
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DIGITAL MARKETING NEWS FOR 10-18-2012

MAJOR COMPANIES Analysts think FB is making headway in monetizing Mobile Apple must publicly apologize to Samsung in the UK         ...
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DIGITAL MARKETING NEWS FOR 10-17-2012

MAJOR COMPANIES Apple schedules announcement for 10-23, likely for iPad Mini Apple buys Particle Best Buy tablet on the way. ...
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DIGITAL MARKETING NEWS FOR 10-15-2012

MAJOR COMPANIES Softbank buys 70% of Sprint New Y! page design – the first from the Mayer era New MSFT ...
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DIGITAL MARKETING NEWS FOR 10-11-2012

MAJOR COMPANIES Softbank in talks to buy Sprint Groupon shares tumble as eBay enters daily deals biz Woz dings Apple ...