Blog

B2B People Are People Too!

As one main focus of the Catalyst business is helping B2B companies focus their marketing efforts, I’ve been looking at ...
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Recommended Site

I wanted to introduce you to a web site that I find invaluable in keeping track of what’s generating buzz ...
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Nothing Cuter Than An Irish Smart Alecky Kid

This has nothing to do with Internet marketing. I guess I can call it an example of UGC and leave ...
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MOBILE FOR DINGBATS – YOUR MARKETING OPTIONS

LEARN YOUR OPTIONS Mobile is not like TV, where you have basically three options: :30s, :15s, and product integration. The ...
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OH GOOD GOD! ANOTHER CATALYST BLOG?

Yep. This one is a collaboration bringing readers the latest and greatest in pop culture. Vids, pics, ideas, articles, top ...
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Doin’ Digital Right…

Follow Up to my Obama piece last night: From the Blog “Democratic Strategist.” I quote them verbatim: Change vs. More ...
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LIP SYNCH FRIDAY – BARBIE GIRLS EVERYWHERE!

In all seriousness, as I do these lip synch posts, I am amazed at all the genderbending. I cannot imagine ...
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What Digimarketers Can Learn From Barack Obama

Last November, I gave my first $100 to Barack Obama. On March 5, I maxed out for the primaries at ...
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MOBILE WEEK WILL RESUME ON MONDAY

It’s been a ridiculous work week, so I am behind on my posts.
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WAYS TO THINK ABOUT MOBILE AND MOBILE MARKETING

When I research a new technology, I try to find an analogy to help put aspects of it into understandable ...
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Mobile for Dingbats Part Two: Mobile Terms and Facts

HOW A MOBILE PHONE WORKS The World’s mobile infrastructure is basically a vast network linking walkie talkies. The signal for ...
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Mobile for Dingbats Week

We’re all dingbats about some things, and experts in others. Lots of marketers, particularly those over 30, are less familiar ...
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LIP SYNCH FRIDAY! – LADIES NIGHT! DIVA NIGHT!

The one below is not actually a lip synch, but good tv is good tv. It’s the black bra that ...
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Being Thankful

I buy a lot of stuff online, and am thus in a lot of email streams. I don’t open all ...
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Wisdom from the East? Or the Orange?

Hurrah! A new perspective has emerged from the doors of Catalyst SF. Our own Kevin Long aka KLong has created ...
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Twitter Me This

I try everything online. And often I am dumbfounded. Can someone please tell me WHY they Twitter? Preferably someone over ...
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Find a Date. Make a Sale.

Why don’t more companies leverage the dating sites for marketing? You’ve got millions of highly involved members, all looking for ...
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“Aggressive Online Behavior”

I am a scrounger for free online info, and a white paper hoarder. That said, there are certain things that ...
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The Giant Sucking Sound

Forgive me if I deviate from the topic of digital marketing for a moment — actually it’ll be in here ...
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$850MM for Bebo???

So we all saw the news a week ago. AOL decided to buy social networking site Bebo for $850MM. But ...
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It’s Great to Being Girl

I want to take you on a tour of my favorite CPG website today.Beinggirl is the web site that began ...
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Pu-Pu-Puttin’ On the Hits

It has come to my attention that my traffic, which is growing decently Monday through Thursday, plummets on Friday. So ...
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Tight Ideas

Nothing valuable to say today. So instead I thought I would treat you to the original designer jeas ads from ...
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The Magic of UGC

I don’t care what your politics are. And I am sure you could give two turds about mine. But take ...
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A New Voice: Ryan Digicrest

Oh, dear readers, you MUST head over to the newest blog from a Catalysta – our very own Adam Bergman ...
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The Shirtless Brand

I’m 43. The last year of the baby boom. And probably the biggest difference between a boomer and a millennial ...
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Citizen Journalists and Citizen DeMilles

Parody is often a form of flattery. At the very least it is a route to notoriety. 10,000 years ago ...
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Vortex Me

You want into Facebook right? Of course you do. It now represents a significant percent of Total page views and ...
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Mommy Hogs the Computer…

Earlier in this blog I waxed adoringly about eMarketer‘s daily newsletter. You NEED to subscribe. Here’s another amazing set of ...
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How You Market on FaceBook

One of the most common questions we are asked at Catalyst is “How do I market on Facebook (FB)?” Some ...
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Like Seinfeld Had a Show About Nothing Making a Show ...

If nothing else, Second Life Newbies will see what that world looks like.
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Antisocial Networks

We’ve been discussing social media here all week, so perhaps it makes sense to also talk about social media backlash. ...
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A Video Gift For Loyal Readers Chris and Adam

I couldn’t find the ad we discussed. But this one’s pretty good anyway.
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On a Mission from God

This morning I read an interesting article in Time that I thought I’d rant about today. The article discusses religion ...
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Papa Eddie: The Original Village Person?

Before there was an indian, a cop, a construction worker, a sailor, and a leather guy, there was a grocer ...
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Will Multiply Be Fruitful?

A couple years a go there was a new beauty line available from Revlon called Vital Radiance, targeted to the ...
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Heidi Klum, or “Holla Holla”?

OK, so you want to be in social media, but you’re feeling like MySpace is a little too young for ...
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Give Me Fewer Choices!!!

eMarketer is an amazing resource. But even if you can’t afford the subscription or the studies, you owe it to ...
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You May Not Have a Second Life. But Kids Do.

The buzz around Second Life was intense about a year and a half ago. Now, not so much. Not that ...
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UGC Ad Parody of the Day

Let me start by saying that I own an XB, and I love it more than anything. But this is ...
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Heckle Me This

They’re out there. No matter how great your brand is, there are people who are bitching about it to someone. ...
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If You Want a Good Virus, Find the Carriers

After a lot of years doing digital, I am certain that the toughest thing to do is make a good ...
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Thanks to the Web, I Care Deeply About Toilet Paper

Years ago I worked on the advertising for a drain opener. It sounds like the first line of a joke, ...
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Corporate Spokesman Mr. Penis Wrinkle Could Not Be Reached For ...

Today I conducted an experiment. I decided to friend a packaged good on MySpace.First I tried Clorox. It’s a brand ...
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Regular Brands and Regular Marketers

It’s a fairly regular occurrence that I, at aged 43, am 15 years older than the rest of the room ...
Articles

Build a Robust Marketing Plan in 4 Easy Steps

How do companies decide what to do in digital? Well, some firms take a strategic, measured approach to digital marketing. ...