Articles

Articles

Top 5 takeaways from clever video campaigns

Video is one of the fastest growing channels in digital, and many believe it is the keystone to successful branding ...
Articles

The new mantra of mobile app marketing

When the app industry began, and for many years after, many marketers were obsessed with one thing: install counts. The ...
Articles

Who’s winning the election on social media?

Hardly a day goes by when a Trump tweet doesn’t reach millions and define one of the stories on the ...
Articles

7 ways retailers are boosting their mobile-based sales

People are definitely shopping a lot with smartphones. But buying? Not so much, at least not today. According to comScore’s ...
Articles

5 of the most intriguing new ad formats

As consumer behavior continues to evolve, brands are constantly seeking new ways to deliver compelling messages across different screens. The ...
Articles

Your collaborative economy cheat sheet

Its leading companies — Airbnb, Uber, Lyft, Instacart — have become household names. But what defines a collaborative economy business, ...
Articles

5 forces that are transforming travel marketing

p>A long time ago, travel was a fairly sleepy industry. Then came the digital and the massive social and cultural ...
Articles

7 trends that will reshape retail marketing in 2016

Retail is undergoing explosive change. We’ve all seen the articles about how digital affected holiday sales. But these changes are ...
Articles

You know you are a marketer if…

Marketing is a unique field, and while many of us work in extremely disparate industries, we do share some common ...
Articles

4 campaigns that should have failed but didn’t

In advertising, there are certain “rules of the road.” Brands that break those rules must do so at their own ...
Articles

The new rules of brand app marketing

Games are a driving force in the fast-growing app industry. But there are now tens of thousands of “brand apps,” ...
Articles

The 7 essentials of a successful agency pitch

Many thousands of years ago, when mastodons walked the earth and I started in the ad biz, winning clients was ...
Articles

5 ways mobile has changed retail forever

Smartphones are transforming so many aspects of marketing. Brick and mortar retail is no exception. Many retailers started taking mobile ...
Articles

5 ways to win over a traditional marketing executive

We all sell for a living, and one of the toughest challenges can be getting a traditional marketer to approve ...
Articles

The Four Steps to Uniting PC and Mobile Customer Data

More and more brands are convinced that they must take ownership of their customer data. The burgeoning DMP business is ...
Articles

7 ways consumers are inspiring retailers to change

We all know the old saying, “the customer is always right.” When the retail and service industries originated and popularized ...
Articles

Cross-Device 1-2-3! Important Ways to Improve Cross-Device Campaign Results

ith the average consumer now using just over three different devices to access the web, cross-device capabilities are critical to ...
Articles

8 Ways Digital Retail Marketing is Changing

Retail is using its rich consumer insight and data — and some of the newest creative engagement tools — to ...
Articles

How to get 5400 Media Buyers to Answer the Phone…And ...

The case study below is a synopsis of the presentation I delivered during the iMedia Agency Summit. It’s getting tougher ...
Articles

The Simple Rules of Cross-Device Marketing

Every year we have a white-hot topic in digital marketing. This year it’s cross-device marketing. And apparently it’s not just ...
Articles

7 more bad habits that are ruining your career

A little while ago, I wrote a piece about seven bad habits that limit the career opportunities of marketers. The ...
Articles

DR Marketers School Brand Marketers on How to Do a ...

The conventional way of viewing marketing is that there are brand marketers and direct response marketers with very different tasks ...
Articles

7 bad habits that are ruining your career

Your career success is part ability, part luck, and part how you behave. No one does everything right every time. ...
Articles

Breaking the Ready Fire Aim Mentality

The first term I learned when I moved from the traditional side of marketing and media to digital was “Internet ...
Articles

Like a Good Neighbor, State Farm Ads Have Changed. For ...

When I started in the ad biz in 1987, the largest account at our agency was State Farm. For like…forever, ...
Articles

You Can’t Win the Ground War When You “Cover Off” ...

There are few brands that fail to recognize the power of social media on their businesses. But it appears that ...
Articles

Would You Choose a Digital or Integrated Agency for 2012?

About five days ago, a dear friend of mine asked my opinion on whether she should entrust digital to her ...
Articles

The Problem with Brand Social is That Brands are Doing ...

Digital has profoundly changed our ability to share and spread the word on things we care about. The democratization of ...
Articles

How Amazon’s Kindle Fire is Saving Civilization

Oh what a seemingly overblown headline. And yet, if you think about it, it’s not that far from the truth. ...
Articles

Selling Inside and Six F-Words

I had the good fortune this week to co-lead a discussion at the new Digital World Expo in Las Vegas ...
Articles

Tech Companies and “The Service Problem”

Over the past few weeks I have had occasion to talk with a number of digital leaders who lamented the ...
Articles

Why We Need a Revolution Starring Agency Account People

When I started in advertising many tree rings ago, it wasn’t unusual for relationships between agencies and brands to last ...
Articles

Getting Real About Employee Retention

Recently I had a conversation with an HR leader outside of the digital advertising and marketing business. In the course ...
Articles

What It Means to Be a Partner

Over the past several years I’ve worked with dozens of digital media companies who were trying to attract marketer dollars ...
Articles

I Choose No Deal, Howie!

For years, digital start-ups looked to advertising as the magic bean that would pay the bills and drive their valuations. ...
Articles

The Ice Underneath the Surface

As I recall, about 90% of an iceberg is under the surface of the water. Is the digital industry like ...
Articles

Brand Social Grows Up

Lately there have been a lot of articles pointing to growing brand interest in social media measurement. Like all marketing ...
Articles

Meeting an Effing Need

I’ve been enjoying a recent issue of Monocle, an unusual magazine that has a lengthy feature on companies around the ...
Articles

Finding Your Social Mojo

I’ve been working on a presentation to give at iMedia Sydney Australia, built around the idea that we need to ...
Articles

CTRs and One Hundred Thousand Count Von Counts

It’s no new observation that digital enables marketers and their agency counterparts to access tons of metrics. So many that ...
Articles

14 of the stupidest things ever said in sales meetings

Saying the wrong thing can totally screw up a pitch. And sometimes even the best salesman find something utterly moronic ...
Articles

Three Strategies to Avoid Dog Whistle Marketing

Many start-ups have trouble making an impression. They make a lot of noise, but no one seems to hear them. ...
Articles

13 Tips for Closing the Sale

Let’s talk selling for a moment — or rather — not selling. Because all of us in digital see a lot ...
Articles

Build a Robust Marketing Plan in 4 Easy Steps

How do companies decide what to do in digital? Well, some firms take a strategic, measured approach to digital marketing. ...