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5 Best Practices To Boost Retail Mobile Sales ROI

These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic ...
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Four Things Every Marketer Needs To Know About Mobile

Thanks to for publishing this article first. Many brands are still struggling to make the most of engaging people on ...
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Mobile App Measurement is Changing for the better.

When it comes to mobile app measurement, the times they are a changin’. And that’s an excellent thing, if you ...
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Walking the Mobile-First Walk

Everyone talks about being mobile-first these days, but what does (or should) that actually mean? How do you ensure that ...
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Apsalar Introduces Apsalar Audiences for Facebook

This important new Apsalar service enables marketers to identify segments of app users and use them as Facebook Custom Audiences ...
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A Primer on Android Advertising ID

Since yesterday’s post, an introduction to IDFA, generated so much interest, we’ll continue the education theme this week by providing an ...
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All About IDFA

One of the most common questions we’re asked at Apsalar is to explain IDFA, the advertising ID in iOS (iPhone) phones. Given ...
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First-(Party) Things First

Today’s eMarketer article on data shows that marketers are increasingly convinced of the importance and efficacy of first-party data as a driver ...
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The Many Strengths of Mobile CRM

Marketers have always loved the strategic promise of CRM – the idea that we can actively manage our relationship with each ...
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Joy, Pain and Everything In Between

It’s been a week of incredible joy, terrible pain, and astounding surprises. There’s this: I am 51. Knowing how far ...
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9 m-commerce apps you need to see

It used to be that gaming was the.. err… name of the game in the mobile app business. However, while ...
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What’s So Compelling About Mobile Marketing Automation

Mobile marketing automation is becoming increasingly popular around the world. For those that are a little less familiar, you probably ...
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Nine MCommerce Apps That Are Definitely Worth a Look!

It used to be that gaming was the.. err… name of the game in the mobile app business. However, while ...
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So What is First-Party Data Anyway?

We just posted some educational content on the Apsalar site, and one of the most popular downloads is about understanding the ...
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Mobile Programmatic Needs Mobile Data for Targeting

MediaPost published an intriguing piece on the incredibly rapid growth of Mobile programmatic media spending. Given that Mobile media is often more expensive than media ...
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What all those media buying model abbreviations mean

There are a remarkable range of ways to buy mobile digital media these days, and each one has a set ...
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A Quick and Dirty Explanation of Mobile App Retargeting

Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This ...
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New Presentation on the Cross-Device Consumer

We’ve put together great data from the most authoritative sources in the industry for this one. If you are looking ...
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My Wonderful Experience with Elance Designer Emagegraphic

Digital has had transformative effects upon my professional life, and its global reach has helped me capitalize on amazing resources ...
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Choosing the Right DMP – Part Three of Three

Yesterday’s post focused on analyzing and actioning data and audiences. Today we’ll discuss the need for available analytics and account service, ...
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Choosing the Right DMP – Part Two of Three

In yesterday’s post we provided some topics and questions to help you consider DMP alternatives as regards their ability to collect and ...
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Choosing the Right DMP – Part One of Three

So you’ve decided you need a DMP. Congratulations on making a really smart decision – to put data and customers ...
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Mobile: $1Trillion in Retail Purchase Influence, Says Deloitte Digital

Most of us are aware that digital’s influence on offline retail purchases is strong, and getting stronger. How strong? Well, ...
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So What’s a Mobile DMP? We’re Glad You Asked

It’s Time to Think Mobile-First The terms “mobile DMP” and “mobile-first DMP” are being used in digital with increasing frequency. ...
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mCommerce Conversion Rates Catching up to PC eCommerce There’s some really interesting data available today in an article on eMarketer ...
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As Retailers Embrace Programmatic, Harnessing ALL First Party Data Grows ...

An interesting article on eMarketer today outlines how retailers are increasing their investments in programmatic media as a means of connecting with ...
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Planning for Today – and Tomorrow – in Your Customer ...

The pace of change in digital marketing is staggering. Which gives marketers a serious challenge in that they must create ...
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mCommerce in the Mall

There’s an interesting piece this week from Mobile Marketing Daily about how mobile apps are figuring into the new in-person shopping experience ...
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It’s YOUR Mobile Data! How to Take Control of It ...

We’ve discussed the issues. These are challenges facing many companies active in the mobile space but whom have not yet ...
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It’s YOUR Mobile Data! How to Take Control of It ...

The essence of good marketing is being customer-focused. Our field is all about understanding consumer needs and aligning products and ...
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Forrester: mCommerce to Reach 10% of Total eCommerce in the ...

Over at MediaPost today, there’s a nice rundown of a new Forrester report outlining ecommerce and mcommerce trends in the US. According ...
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Android Dominates in Smartphones and Tablets in LATAM

For some time Android has been the dominant operating system in Latin America for smartphones, likely in part because of ...
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Millennials Relying on Phones for Auto Shopping

From Edmunds.com comes this fascinating infographic about how Millennials use their phones for shopping. A little factoid to whet your appetite: 80% ...
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eMarketer’s Mobile Content and Activities Roundup Now Available

Periodically the eMarketer team publishes a “roundup” document summarizing a great deal of research on a particular topic, and this US ...
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In-Store Mobile Shopping Data

We’ve all seen it and done it. Using our mobile phones at retail to compare models, prices, get product ratings, ...
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Who’s Using App Data to Power All of Their Marketing?

Most of us know that time in apps now represents more than 50% of US connected time, and the figures ...
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Generations and Mobile

Everybody loves an infographic…and Adweek published an interesting one this week, using data from a recent Millward Brown Digital survey of more ...
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Mobile and Mobile App Research from Criteo and Millennia

We want to direct your attention to a couple of extensive pieces of research and analysis that you may find ...
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Brazil Mobile Ad Spending Continues to Climb Rapidly

Brazil is one of the fastest growing mobile and digital markets in the world, and this new article from eMarketer provides some ...
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eMarketer’s Retail Lessons from Holiday Season 2014

A big portion of Apsalar’s business is in supporting companies active in mcommerce – specifically in the retail, etail, travel ...
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Welcome Raj Kandasamy & Jim Nichols to the Apsalar Management ...

Apsalar’s delighted to announce the appointment of Raj Kandasamy as VP of Engineering and Jim Nichols as VP of Marketing. ...
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Location Based Mobile: Location Location Location! What Makes Sense for ...

Conversant Mobile GM Kurt Hawks provided an important reminder that consumer insight and not location should be at the center ...
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Travel and Affiliate Marketing

My friends at CJ Affiliate have just released a new benchmarking study for the travel industry, and many of the ...
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Would You Like to Get Better Results From Cross Device?

The typical consumer now uses just over three different devices to access the web. Given that, cross-device capabilities are critical ...
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Perspectives and Swear Jars

Buzzword Bingo can be a rather frustrating thing for marketers trying to master every essential aspect of digital. Because personalization ...
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New Conversant Whitepaper on Cross-Device

One of the reasons why I so appreciate working at Conversant is the company’s commitment to providing valuable, non-selly content ...
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Improve Your Next Cross-Device Campaign by Following These Three Tips

Kurt Hawks, GM of Mobile for Conversant, penned a post that appeared today on MediaPost, offering three tips to driving ...
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Mobile Travel Sites ~ Challenges and Opportunities

Laurie Sullivan at MediaPost delivered a great post this week about the state of mobile travel sites. Her analysis revealed ...
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Focus on the Person, Not the Device

My coleague Kurt Hawks did a great post for AdExchanger today. The focus is on the need to put person-first ...
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Chad Brooks at Busines News Daily published a short critique of the latest Conversant whitepaper, 7 Myths Senior Marketers Need ...
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Congratulations to the CJ Affiliate by Conversant team!

Once again, Internet Retailer has reported that CJ Affiliate is the most highly regarded affiliate network in the business. Heartfelt ...
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The 6 Sides of Every Customer

Are we all hexagons under the skin? No, I am not talking about some sort of new geometric philosophy. Nor ...
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Nice eMarketer feature on a recent Conversant study

eMarketer highlighted a few of the findings of our latest research opus- How the Media Buying Process Really Works. Check ...
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The Cross-Device Manifesto – New Conversant Presentation Available

Our Mobile General Manager Kurt Hawks delivered a great presentation on cross-device marketing this week at the Direct Marketing Association ...
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New Research Studies from Conversant Media

Conversant Media has released three new studies about digital marketing and advertising that are worth a look. 1. First, What’s ...
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Is “mani-pedi” selling dead?

When buyers get 15 rep calls and 25 emails per day, there’s no way they can spend time with everyone ...
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A little Friday Levity

http://www.honestslogans.com http://consumerist.com/2013/10/24/11-company-slogans-that-say-what-we-know-to-be-the-real-truth/
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Great post by John Conley of Dotomi on the power ...

Find it here: 3 Steps for Using Big Data to Drive Faster Marketing Growth
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Tag Management 101

Have an interest in tag management? Check out the new section on the MasterTMS.com website: http://www.mastertms.com/tag-management-101. Lots of great info.
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Don’t Miss This Data Driven Marketing and Tag Management Webinar!

We’ve got an exciting webinar on the way at Mediaplex. Join us on April 18 at 1PM Eastern for a ...
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10 Short Quotations that Sum Up the Year in Digital ...

A lot happened in digital this year, but sometimes just a few sentences can explain a lot. What follows are ...
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Friendly Advice and Support for Agencies After the iMedia Agency ...

Yesterday in Phoenix a panel of industry pioneers discussed the ideas and attitudes that helped them create this wonderful, exciting, ...
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8 viral campaigns that broke the rules and still crushed ...

A lot of people have opinions about viral marketing and “what works.” Over the years a set of accepted beliefs ...
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9 Infographics marketers need to see

We all love infographics and the way they make information more clear, entertaining, and telegraphic. Here are nine such illustrations ...
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DIGITAL MARKETING NEWS FOR !!-5-2012

MAJOR COMPANIES Apple ousts retail head after just 6 months Everson touts FBX All about the FB invalid clicks case ...
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DIGITAL MARKETING NEWS FOR 11/2/2012

MAJOR COMPANIES Amazon launches multiplatform game LinkedIn revs up 81%! Groupon stock below $4 Oprah thumbs ups MSFT Surface START ...
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DIGITAL MARKETING NEWS FOR 10312012

MAJOR COMPANIES FB Stock drops 4% amid employee share sell-off Wall Street loves LinkedIn Review of the MSFT Surface Win ...
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DIGITAL MARKETING NEWS FOR 10-30-2012

MAJOR COMPANIES BIG leadership changes at Apple Google signs Warner to Google Play Google debuts new tablets and phone STARTUPS ...
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DIGITAL MARKETING NEWS FOR 10-29-2012

MAJOR COMPANIES Google cuts price of Nexus 7 to $199 First FB lockup expires Retailers ramp up WIN 8 marketing ...
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DIGITAL MARKETING NEWS FOR 10262012

MAJOR COMPANIES Microsoft Surface debuts Apple misses earnings Samsung ships twice as many phones as Apple in Q3 Bing launches ...
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DIGITAL MARKETING NEWS FOR 10-25-2012

MAJOR COMPANIES Q3 loss at Zynga. Company puts hopes on real money gaming Yahoo homepage redesign in the works STARTUP ...
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DIGITAL MARKETING NEWS FOR 10-23-2012

MAJOR COMPANIES iPad Mini debuts today Y! revenue up 11% Earnings call boosts Y! stock            Analysts adjust expectations for FB ...
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DIGITAL MARKETING NEWS FOR 10-19-2012

MAJOR COMPANIES GOOG drops 8% as earnings disappoint Interesting review of WIN 8 AOL launches cool web based email app ...
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DIGITAL MARKETING NEWS FOR 10-18-2012

MAJOR COMPANIES Analysts think FB is making headway in monetizing Mobile Apple must publicly apologize to Samsung in the UK         ...
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DIGITAL MARKETING NEWS FOR 10-17-2012

MAJOR COMPANIES Apple schedules announcement for 10-23, likely for iPad Mini Apple buys Particle Best Buy tablet on the way. ...
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DIGITAL MARKETING NEWS FOR 10-15-2012

MAJOR COMPANIES Softbank buys 70% of Sprint New Y! page design – the first from the Mayer era New MSFT ...
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DIGITAL MARKETING NEWS FOR 10-11-2012

MAJOR COMPANIES Softbank in talks to buy Sprint Groupon shares tumble as eBay enters daily deals biz Woz dings Apple ...
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DIGITAL MARKETING NEWS FOR 10-10-12

MAJOR COMPANIES Office hits iOS an Android in Q1                       FB battled SEC to keep mobile risks hidden before IPO eBay ...
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DIGITAL MARKETING NEWS FOR 10-9-2012

MAJOR COMPANIES Rumors creating morale problem at Zynga FB takes on Pinterest with Collections FB “Want” button in test Video ...
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DIGITAL MARKETING NEWS FOR OCT 8 2012

MAJOR COMPANIES Rumors abound about the product vision for Facebook Apple has ordered 10 Mil iPad Minis House Intel Committee ...
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DIGITAL MARKETING NEWS FOR OCT 5 2012

MAJOR COMPANIES Analyst slams HP Check out Apple’s tribute to Steve Jobs – one year after his death Zynga stock ...
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DIGITAL MARKETING NEWS FOR 10-4-2012

Major Companies Twitter launches promoted Tweets surveys to assess impact on purchase intent FB hits one BILLION members              HP stock ...
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Digital Marketing News for 9/24/2012

MAJOR COMPANIES Riot at Foxconn – iPhone 5 production halted iPhone 5 sales disappointing? How Salesforce is transforming with Buddy ...
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Digital Marketing News for Sep 21 2012 – Publicis acquires ...

MAJOR COMPANIES Fanboy lines up 83% YOY FB names 12 strategic ad partners Apple Maps get harsh criticism as company ...
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9 Infographics Digital Marketers Need to See

We all love infographics and the way they make information more clear, entertaining, and telegraphic. Here are nine such illustrations ...
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Digital Marketing News for 9-20-2012

MAJOR COMPANIES Samsung’s latest Fanboy slam                  FB goes after Groupon Google poised to become #1 in DISPLAY Amazon leads in ...
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DIGITAL MARKETING NEWS FOR 9-19-2012

MAJOR COMPANIES After Alibaba sale, Yahoo returning $3.65Bil to shareholders Groupon rolls out payment service today to go after Square ...
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Digital Marketing News for September 18, 2012

MAJOR COMPANIES Google acquisition rampage! Twitter has a new look Office 2013 available for $99 a year 100 Million user ...
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Just Ten Days until Digital World Expo 2012

The second annual Digital World Expo starts next week, on Thursday to be exact. DWE is a relatively new digital ...
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Digital Marketing News for 9/17/2012

MAJOR COMPANIES iPhone 5 preorders hit 2 Mil in the first 24 hours! More FB ad product woes Twitter to ...
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Digital Marketing News for 09142012

MAJOR COMPANIES Is Jellybean actually BETTER than iOS now? Meg: We’re making an HP smartphone New Wii debuts in November ...
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Digital Marketing News for 9-12-2012 ~ All Eyes on Apple ...

MAJOR COMPANIES All eyes on Apple today What may be ahead for FB Highlights of the Zuckerberg interview at TC ...
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Digital Marketing News for 9/11/2012 – Check Out Oreo’s Daily ...

MAJOR COMPANIES FB Instagram acquisition looks like a winner FB’s “secret plan to get advertisers hooked NYT expose exposes FoxConn’s ...
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7 reasons people think you’re too old to work in ...

Have you become too old to work in digital? If you are over 40, there are more than a few ...
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Digital Marketing News for September 7, 2012

MAJOR COMPANIES Apple considers building a Pandora clone Loads of new Kindles launched MSFT launches “Bing it on” START UPS ...
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Digital Marketing News for September 6, 2012

MAJOR COMPANIES Twitter mobile ad revenues exceed FB’s Y! to invest big in ad tech How Mayer is changing Yahoo ...
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Digital Marketing News for September 5, 2012

MAJOR COMPANIES Nokia reveals its new phones FB ad products exec reveals their problems and plans Nokia taps NFC for ...
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Digital Marketing News for August 31, 2012

MAJOR COMPANIES FB stock price drops to new low Score one for Samsung – Wins Japan patent lawsuit with Apple ...
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Digital Marketing News for August 30, 2012

MAJOR COMPANIES Apple’s phone share in China halved FB Sponsored Search ads apparently work gangbusters Surprise! Samsung, NOT Nokia launched ...