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Industry News for 04232012

eM: Video growing as a content marketing platform Apple makes stronger play for Enterprise phone biz YT ad platform ads ...
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Today’s Industry Links – 04202012

Clicks to Completion: Major change in online video measurement Is Pinterest having trouble holding users? Companies still underfunding SEO despite ...
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Industry News for 04192012

IAB reports digital ad spend reached $31.1B in 2011 Chart: The growth of online ad revenues over the years Boom ...
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Industry News for 4/17/2012

Mobile Soc Net Path Raises $30M Groupon Acquires Social Activity Finding Service Ditto.Me Woah! Draw Something Daily Users Drops Bigtime ...
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Industry Headlines for 4-16-2012

FB acquires mobile loyalty app company Tagtile AOL begins to guarantee ratings with measurement via Nielsen Online Ratings service Brightedge ...
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5 ways to ensure your marketing captivates every consumer “generation”

Most of us are familiar with the different profiles of Millennials, Gen Xers, and Boomers. It can be fun to ...
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How to thrive as a second city agency

For decades, three markets have consistently dominated the ad sector — New York, LA, and Chicago — yet a growing ...
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5 reasons why the banner will outlive us all

The smug little banner Pity the poor banner. Maligned by millions and attacked by the very people whose paychecks they ...
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3 brands that made the wrong friends

A key objective of social media is to acquire citizen evangelists — people who love your brand and make their ...
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Digital marketing’s 4 biggest disappointments

Oh boy, does the digital buzz machine ache for a metaphorical magic pill — some blockhead simple “cure” for many of the ...
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Ten Super Bowl Wins and Fails From 2011

Teaser: Déjà vu all over again. Let’s take a trip into the past by checking out the Wins and Fails ...
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9 campaigns that won with humor

Humor is one of the hardest things to do well in digital advertising. These nine efforts of 2011 succeeded in ...
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9 digital campaigns to learn from

Behold some of the best that digital marketers created in the last year. Some are integrated multi-execution efforts, others are ...
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Mr. Manners Answers Questions From Buyers and Sellers

Dear Mr. Manners, I get more than two dozen calls per week from media sellers, and more than 50 emails. ...
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11 Digital Ideas From 2011 Worth a 2nd Look

There aren’t enough good digitally centered ideas. Here’s a little collection of the best ideas we saw in 2011 – ...
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Hotlinks for 12/20/2011

Apple wins suit against HTC ATT withdraws T-Mobile acquisition plan Novartis chooses Starcom for their media business Kindle Fire becoming ...
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Hotlinks for 12/16/2011

Mercedes CMO becomes CEO TV Dollars pouring into digital video WPP creates boutique agency for Lincoln brand Zynga IPO 100MM ...
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10 tech startups that wowed us

The market is stuffed with fascinating digital marketing startups doing everything you can think of, and a bunch of things ...
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Brand Social Grows Up

Lately there have been a lot of articles pointing to growing brand interest in social media measurement. Like all marketing ...
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Hotlinks for 12/14/2011

Michelob launches Arnold Palmer spiked line extension Outbrain lands $35Mil Michael Sneed new Mktg/PR head at J&J AVON searching for ...
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12 totally incorrect predictions for 2012

1.      Courtney Stodden will…sign a $7.8 million dollar contract with The Talbots. 2.      Sheldon and Amy will…conceive during October Sweeps. ...
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Hot Links for 12/13/2011

Chibe chooses McGarry, Translation for Bud Light Unilever launches $6B global review Another reorg for AOL Ogilvy wins Philips 6MM ...
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Hot Links for 12/12/2011

Check out AdWeek's Agencies of the Year! Entertaining and thought provoking: Biggest social blunders of '11 PlaceIQ nabs $4.2M, moves ...
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A collection of Jonah Mowry responses

I first saw Jonah’s video this afternoon, and have since been struck by how many people replied to his video ...
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Hot links for 12/8/2011

Living Social gets $170M Volvo restructures agency relationships Goodby, Sprint divorcingCheck out TC's profile of Tripl Waze partners with local ...
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Today’s Hot Links! 12/7/2011

CSF brings flash sales to media! Phenomenal Cyberweek results! Mattel hunts for new games agency JCP buys 17% of MSL ...
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Today’s Industry Links – 12/6/2011

Report: Apple had its best month ever in November eBook collusion investigation in the EU The battle of the wallets: ...
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Today’s Top Tech and Ad News – 12022011

BI picks the 10 worst ads of 2011. There are some real stinkers here Twitter tests self serve AdAge on ...
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Like a Good Neighbor, State Farm Ads Have Changed For ...

When I started in the ad biz in 1987, the largest account at our agency was State Farm. For like…forever, ...
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Today’s links: 12/01/2011

22% gain in online ad revenue Why FTC wants to keep TMobile alive: it's a disruptive force eMarketer: MCommerce growing ...
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Top Ad/Tech.Mktg Stories for 11/28/2011

Report: Q4 online pubs' pipelines are soft Paypal: Black Friday mobile payments up 516%! Top tech turkeys for 2011 ffrom ARS ...
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You can’t win the ground war when you “cover off” ...

These days there are few brands that fail to recognize the power of social media on their businesses. But it ...
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Axe Excite makes angels fall from grace ?!?

Now, this ad isn’t showing in America, where taking on God isn’t such a good idea from a marketing perspective. ...
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Top Ad/Mktg/Tech Stories for 11/22/2011 – A nightmare on cupcake ...

A nightmare on cupcake street – sad tale of the use of Groupon by a small business New head of ...
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When Innovative Isn’t Good

As more and more start-ups focus on advertising and marketing dollars as their tickets to profitability, it seems appropriate to ...
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Top Ad/Mktg/Tech Stories for 11/21/2011

Former Procter, GM leader John Smale passes Amazon buys Hunch for $80MM Big Kindle Fire coming in ’12 Android Developers ...
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No comment…well…one comment…

STOCKTON, Calif. (AP)– A high school teacher is under investigation after school officials said she was maintaining a pornographic website ...
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Top Ad/Mktg/Tech Stories for 11/18/2011

Optimedia lands $100MM Bridgestone account. Congrats to ’em Benchmark leads $8MM round for Klip Interesting analysis of Yelp! and its ...
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Top Ad/Mktg/Tech Stories for 11/17/2011

Twitter revenue quietly rocketing Brands launching G+ consumer hangouts More on the very cool offerings of DataSift Sandusky revelations triggered ...
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Top Ad/Mktg/Tech Stories for 11/16/2011

MSFT to launch new soc net !?! Big Promoted Tweets success stories The times they have a changed – 1/5 ...
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Top Ad/Mktg/Tech News of 11/14/2011

Disney buys Babble Media for $40M Survey reveals 15 hot cos where young digerati want to work Overstock postpones rebrand ...
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Disney buys Babble Media for $40M Survey reveals 15 hot cos where young digerati want to work Overstock postpones rebrand ...
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Top Ad/Mktg/Tech Stories for 11/11/11

Insert Scooby Sound: Amazon wants Internet sales tax Imagine: Zynga expects people to perform or else Short! Short! Groupon investors ...
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Top Ad/Mktg/Tech Stories for 11-10-2011

Amazon ups the Kindle Fire order. Again. Is Kindle Fire driving todays' Apple stock dip? MSFT to launch $250 PC ...
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Would you choose a digital or an integrated agency for ...

About five days ago, a dear friend of mine asked my opinion on whether she should entrust digital to her ...
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Top Ad/Mktg/Tech News for 11/9/2011

Groupon stock price has fallen HP says no plans yet to sell Web OS Investigation turning up loads of hacks ...
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Top Ad/Mktg/Tech Stories of 11/8/2011

Check out highlights of Zuckerberg/Sandberg appearance on Charlie Rose Bloomberg: Zynga won't IPO before Thanksgiving Read about the new Nook ...
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Top Ad/Mktg/Tech Stories for 11/7/2011

Philips goes to Carat and MPG Cloudera scoops $40M Disney to announce big YT partnership today Ad Age credits much ...
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Top Ad/Mktg/Tech Stories for 11/4/2011

Chibe awards AB InBev media to Starcom Solve goes for more $ at $25-$40M market cap Update to Google algorithm ...
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Top Ad/Mktg/Tech Stories for 11/3/2011

Type "Do a Barrel Roll" into Google. I dare ya. Sears CMO out at EOY Amazon sets up lending library ...
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When Intrusion Is Welcome

On Monday a really splashy Mustang ad transformed the home page of Yahoo in a way that I found pretty ...
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Top Ad/Mktg/Tech News for 11/2/2011

Yahoo’s Live Stand debuts Interesting article on new ways startups are getting funded Klout brand efforts developments AOL: Turnaround just ...
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When Intrusion Is Welcome

Big. Beautiful. Surprising. Cinematic. Very Mustang. The lesson here isn’t that it’s great to interrupt the browsing habits of the ...
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Five Scary Client Stories To Tell In The Dark

Picture it: You’re sitting around a campfire and swapping stories of your worst client engagements — tales beyond moments of ...
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Top Ad/Mktg/Tech Stories for 11/1/2011

Yahoo! buys Interclick David Kenny: I don’t wanna be Y! CEO Profile of Buddy Media and its strategy for the ...
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Tumbl on over to Lynn Ingham’s new Tumblr!

After years of waiting and rumor, it has finally happened. Lynn Ingham has a Tumblr on which she will provide ...
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Basketball Never Stops

I got introed to this ad via Adam Bergman over at Ryan Digicrest. I love how it weaves professional with ...
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Top Ad/Mktg/Tech Stories for 10/31/2011

Jim Cramer – Groupon IPO overpriced Barrons: Avoid Groupon IPO Kodak selling 1100 patents in bid to survive HP uses ...
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Top Ad/Mktg/Tech Stories for 10/27/2011

Living Social kicking keester 4Info gets $14M in round led by Vulcan Number of brand apps growing fast Andreessen Horowitz ...
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Top Ad/Mktg/Tech Stories for 10/26/2011

Encouraging signs for the mag biz on pads/tablets Yin Woon Rani now President of UM North America Groupon CEO tells ...
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My first banner for me

You may  be aware that I applied for a slot at Twitter, to be Agency and Brand Advocate. Well, I ...
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Top Ad/Mktg/Tech Stories for 10/25/2011

Bad Netflix earnings prompt big stock drop More app downloads for Android than iOS Zaarly gets $14.1M Rumor: Zynga IPO ...
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Top Ad/Mktg/Tech Stories for 10/21/2011

MSFT beats revenue projections Digital revenue drives growth at NYT 180LA wins Mondavi VIKI scores $20M Legal woes at RIM ...
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Top Ad/Mktg/Tech Stories for 10/20/2011

Jack Ma interested in acquiring Y! Big cut in expected Groupon valuation. Surprise. Great profit numbers at Omnicom Android growing ...
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Ad/Mktg/Tech News for 10/19/2011

GET THIS DECK! Mary Meeker’s latest on the state of the industry Miller/Coors CEO Tom Long gets beer industry fired ...
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The Problem with Brand Social is That Brands are Doing ...

Digital has profoundly changed our ability to share and spread the word on things we care about. The democratization of ...
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Ad/Mktg/Tech News For 10/18/2011

NYT trashes banks for convincing Groupon to IPO Pepsi debuts social viewing platform for US version of X Factor Interesting ...
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Is Social Strategy As Simple As Who What Where Where ...

For many years, the core of my job has been taking seemingly complicated things – like how companies should approach ...
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Top Ad/Mktg/Tech News for 10/17/2011

iPhone 4S sets sales record Sprint struggling with iPhone 4S load? HTC launches pricey new10" tablet Motorola cuts Xoom tablet ...
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Top Ad/Tech/Mktg News for 10/14/2011

Hulu no longer for sale Amazon penny sale for smartphone begins today – an effort to blunt the iPhone 4S ...
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Top Ad/Mktg/Tech News for 10/13/2011

Yahoo/AOL merger negotiation rumors persist, though Yahoo denies Aegis’s sale of Synovate is complete. What’s the $ for? Acquisitions Liz ...
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Top Ad/Mktg/Tech News for 10/12/2011

iCloud has launched! Wow! Another LTR bites the dust – Anheuser Busch InBev and DDB part ways in US Mobile ...
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Top Ad/Mktg/Tech News for 10/11/2011

Walmart takes FB messaging to the store level Box.net closes $81M Buddy Media’s Michael Lazerow discusses the social ad biz ...
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Top Ad/Mktg/Tech News for 10/10/2011

Netflix: Just kidding about the spinoff… FB buys Social Q&A start-up Friend.ly Why no iPhone 5 last week? The answer ...
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Great post on Millennials…

…I was alerted to this fine post about the many opportunities to target Millennials, and what it requires. By Justin ...
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Top Ad/Mktg/Tech News for 10-7-2011

L'Oreal shifts big bucks to digital, content development Advertisers see potential in Twitter ads Google, Samsung push back launch of ...
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A PC’s Thank You to Steve Jobs

Thank you. Thank you for making the entire tech industry so much better and smarter. For your passion for the ...
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How Amazon Fire is Saving Civilization

Oh what a seemingly overblown headline. And yet, if you think about it, it’s not that far from the truth. ...
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Top Ad/Mktg/Tech News for 10/5/2011

The goods on the iPhone 4S Justin hints at future of MySpace during NY Adv Week Takeover rumors fuel RIM ...
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Top Ad/Mktg/Tech News for 10-4-2011

iPhone 5 debuts today Sprint bets farm on iPhone 5 Target CMO heads for JCPenney For latest ad product, Google ...
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Today’s Top Tech and Ad News

Coupons.com lands $30Mil Hulu launches AdSwap giving consumers choice over the ads they see Retargeter launches new solution to help ...