Brand leaders are working hard to make “data-driven marketing” a reality for themselves and their teams. Websites can be an incredibly rich source of marketing data, but most marketing organizations use tag management and data collection methods that are outdated, incomplete and error prone.
Join our guest, Senior Forrester Reasearch Analyst James McCormick and Mediaplex President David A. Yovanno as they discuss the importance of accurate website data and tag management.
You will learn:
• The 6 tenets of marketing intelligence and effective data collection
• Why effective and accurate site tagging is critical
• How brands are changing the ways they manage website tags
• The 4 leading tag management myths and why they matter
• How tag management helps marketing agility and site performance
• The 5 tag management “must haves” for today’s marketer
It’s time to get real about your website data and how tag management can help you achieve your business goals.
Register now to ensure a place in this fascinating session: