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Generations and Mobile


mobile generations
Everybody loves an infographic…and Adweek published an interesting one this week, using data from a recent Millward Brown Digital survey of more than 1,000 consumers in three generations (Millennials, born after 1980; Generation X, born 1965-1980; and Boomers, born from 1946-1964.) The focus of the research was to understand device penetration and usage for the three groups. Not surprisingly, the data show higher mobile device penetration among younger demos than among Boomers, though you might be surprised at the small size of the gaps. The infographic is here and the full Millward Brown Digital study from which the data were taken is here.
There’s some similar data available over on MarketingCharts.com – related specifically to device access among teens. The chart, which highlights data from a recent Pew Research Center Internet and American Life Project study, shows that more than 7 out of 10 teens have access to a smartphone, and almost 60% have access to a tablet. The chart is here, and the Pew study from which the data are taken is here.
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