Mobile Travel Sites ~ Challenges and Opportunities
Laurie Sullivan at MediaPost delivered a great post this week about the state of mobile travel sites. Her analysis revealed that many travel sites aren’t really optimized to deliver a rich mobile experience – this in a world where comScore is now reporting that 60% of Internet time now takes place on mobile devices.
Also of interest in this piece were some new figures from a big piece of CJ Affiliate by Conversant research that showed remarkable growth in travel booking via mobile apps and click to call. Said Heather Pilat, VP of Analytics at CJ,
Advertisers have the opportunity to pull off a marketing double-play by creating an engagement strategy that taps the trend for higher booking by promoting higher priced packages or hotel stays within a mobile environment. As the travel seasons winds down, advertisers should take a hard look at their organization’s data strategy. We find many companies still need to make some hard decisions about how they get data, analyze it and use it for customer engagement.”
It’s a good read. Check it out.