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New UGC Contest from ABC/GMA

Those who know me know I like sweet. ABC’s Good Morning America just launched a video contest that is delightfully on brand.

Entitled I say GMA and available here, the contest holds the promise of pure syrup schmaltz and I cannot wait! Here’s some tease to make your teeth hurt…

All this is taking place on the iCaught.com subsite of ABC. What is iCaught? Glad you asked (from the site):

What is i-CAUGHT? Well – we all know there’s a video revolution swirling around us all – 24/7. Ask yourself… how many times were you caught on surveillance video today? Did you – like more than 100,000 other people – upload a video onto the Internet? Did you go online like millions of others and watch a video?

We’re ALL a part of this new video revolution.

But it’s more than just entertainment. Every one of these videos has a story behind it. Who made it? What was going on behind the scenes? What came after it? And how much can we really believe what we see?

An awful lot of it is also news. The politician caught on an open mic. The policeman caught doing the heroic – or the opposite. The patrol on the streets of Baghdad. Or the moment when Mother Nature wreaks havoc on the ususpecting. We’re watching – literally – as every single person with a video camera can gather news for all the rest of us.

We call this new television and Internet experience i-CAUGHT. Because that’s how so many people feel these days. Everywhere you look – cameras – catching everything: breaking news… making headlines… turning unknowns into celebrities… turning others into laughing stocks…

And for all the world to see – in an instant. It’s video at the speed of life.

Every week, i-CAUGHT brings you the real stories – reporting on the real people – behind the videos that millions of us watch and share everyday. .

Thanks for reading, and don’t forget to write.

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