Travel and Affiliate Marketing
My friends at CJ Affiliate have just released a new benchmarking study for the travel industry, and many of the findings are rather fascinating.
The study is the latest in an annual series produced by CJ, providing the industry’s most comprehensive benchmarking for:
Average Booking Value
Rate of Consumption
To create the CJ Affiliate Travel Benchmarks report they focused on measuring the growth of the primary actions that travel advertisers track in the CJ Network—airline ticket sales, car rentals and hotel room bookings. This report looked at all network advertisers who reported sales of these actions in 2012 and 2013. The performance was aggregated for four key metrics and then averaged to achieve a category average for each quarter of the calendar year. To address outliers in the category, they used trimmed averages which exclude the top and bottom 2.5 percentile. < Check out this great report now, at no cost, by visiting our Insights and Ideas section on the Conversant website.